Pure Water Foundation for Dry Skin - Dewy, Moisturizing, Tan Shade

From the brand Find YOUR Clean Routine:

You shouldn't have to sacrifice health for beauty! 100% PURE isn't just our name, or our ingredient list - it's a commitment to producing the purest, healthiest products. We strive to live with compassion, kindness, and empathy to be environmentally sustainable and improve the lives of our customers by providing A-Z beauty products without the harsh chemicals that they've had to choose from in the past. Quality products that make you feel great and look amazing, naturally.

Product Description: 100% PURE Fruit Pigmented Full Coverage Water Foundation

Vegan -- Cruelty Free -- Toxin Free -- Natural -- Gluten Free

Say goodbye to underperforming natural makeup of the past. This liquid foundation seamlessly blends into skin for full coverage and flawless face makeup application. Yes, fruit pigments alone can help smooth over the appearance of fine lines and blemishes! This hydrating and moisturizing formula promotes a softer, plumper complexion. This is thanks to replenishing aloe vera juice and moisturizing pomegranate and acai oils, which minimize dryness and flakiness. Achieve a semi-dewy finish, while feeding your skin with antioxidants from red wine resveratrol, alpha lipoic acid, and green tea. This full coverage foundation is ideal for normal and dry skin.

Sustainability: We are committed to minimizing our carbon footprint in all areas of our business. How we develop our products, how we package, how we print, and even how we design our buildings — all that we do reflects our commitment to a more sustainable future.

Natural Ingredients: Water is commonly used as the first (majority) ingredient in skin, hair, and body products. Instead of plain water, 100% PURE uses beneficial organic floral hydrosols, aloe juice, fermented rice water (sake), and tea. We never use cheap fillers to expand / add volume to a formula, or to cut costs on our products. Every ingredient in each 100% PURE formula is included for its unique benefit, and a specific purpose.

Fruit Pigmented: 100% PURE cosmetics are colored from vibrant fruit, vegetable, tea, and other plant pigments. These pigments naturally contain skin beneficial vitamins, anti-aging antioxidants, and healthy phytonutrients. Other cosmetics are colored by toxic FD&C dyes that could contain coal tar, lead, mercury, and other heavy metals.

SIMPLY TINTED WITH SUPER FRUITS - Naturally pigmented with nature's good stuff to plump and hydrate with soothing aloe and toning, protective green tea; gives you gorgeous total coverage with warm, peachy undertones fit for tan skin.

LUXE HYDRATE & GLOW - Healthy boost of fruit oils, pomegranate, acai, and hydrating aloe promote a softer, plumper complexion while sustaining essential moisture; antioxidant-rich red wine resveratrol and alpha lipoic acid provide anti-aging benefits for your skin.

FLAWLESS RADIANT COVER - Hydrating, clean, and fresh lasting liquid moisturizer offers full coverage with a satin, lightly dewy finish for a naturally glowing complexion colored with the world's first globally patented fruit pigmented technology.

GIVE YOUR SKIN SOME LOVE - Buildable all-day stay, easy to apply for a refreshed base; dot onto face forehead, cheeks, nose, and chin and blend for just enough coverage to hide imperfections or buff with a clean brush for an airbrush look.

BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.

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