Watermelon Extract Hydrating and Blurring Face Primer

W7, a cruelty-free brand founded in London, England in 2002, was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?," encourages experimentation and self-expression with no limitations, making it inclusive and open to all - from beginners and teens to adults and makeup enthusiasts.

W7's Best Sellers include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette. All of W7's products are 100% cruelty-free, with none of them being tested on animals.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that allows for easy and effective application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

Customer reviews for these products are overwhelmingly positive, with the Mighty Mattes Eyeshadow Palette receiving a 4.3 out of 5-star rating from 4,649 reviews, the Banana Dreams Loose Face Powder receiving a 4.3 out of 5-star rating from 5,321 reviews, the Peachy Clean Makeup Remover and Cleansing Balm receiving a 4.0 out of 5-star rating from 2,500 reviews, and the Lift & Sculpt Cream Contour Palette receiving a 4.1 out of 5-star rating from 5,903 reviews.

In addition to their Best Sellers, W7 also offers a Pore Minimizing Primer that glides over the skin, minimizing pores, blemishes, and imperfections, and creating an even-looking, smooth skin surface for makeup. The primer contains natural fruit extract to provide pink undertones that easily blend for a light, naturally beautiful complexion, making makeup easy to apply, stay in place, and look great for longer.

W7 Cosmetics are designed in London by professional makeup artists and are safe for use on sensitive skin, making them ideal for women and teens of all ages, as well as anyone who loves high-quality cosmetics. The brand's commitment to being 100% cruelty-free ensures that none of their products are tested on animals.

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